FOCUS

23X invests in high growth opportunities within sports and entertainment, specifically with global potential and IP embedded at their core - rights, technology, or other forms of protectable assets

APPROACH

23X employs transformational capital with our collective and connective tissue to source, select, and support our portfolio companies, deploying advisory services and innovation to enhance asset value.

VALUE REALIZATION

23X enhances IP to bring forward valuations and exit timing. Meeting demand for global sports + entertainment IP assets from rights holders, strategic investors and / or private equity and asset managers.

About
23X

Operational support

23X engages a significant depth of operational support that extends across operational partners, and financial and investment experience.

Role and expertise

Being sector experts across the integrated elements of sports + entertainment, deep tech and web3, plus investment management, our combined roles and expertise are a key value proposition to both investee groups and investors alike.

Investment process 

23X implement a strict investment criteria and portfolio management that adheres to both our internal and external mandates at an institutional level .

Connective tissue

23X has a key USP in our collective and connective tissue that brings not only transformation capital but a true collaborative approach to building value and liquidity pathways. 

Resources & Methodology

Sectors & Capabilities

Sports
Historically been at the forefront of global sports rights and IP creation and monetisation, deploying billions and creating billions in value.

Entertainment 

A key USP for investee companies and investors alike is 23X’s ability to create value within the entertainment sector, having the origination and value creation DNA alongside key collaborators. 

Music
23X’s access to the music sector and historic positioning to create value at the highest end of global rights is a key value positioning. 

Leisure & Hospitality
23X currently hold and have access to some of the best IP in global Leisure and Hospitality.

Growth & Value Creation

Enabling technologies
23X has proven expertise in delivering award winning technologies and products building on emerging technologies to deliver business growth and enhancing portfolio value.

Data exploitation
Operational experience in building and monetizing scaled real-time data business infrastructure and exploitation of data assets.

Go to market execution
23X brings together the right technologies and partners to accelerate customer acquisition and fan engagement, using targeted strategies to boost fan lifetime value, lower fan acquisition costs and drive global reach.

Partnerships and channels
With deep industry ties, 23X enables portfolio companies to scale faster, accessing valuable partnerships and expanded distribution to enhance market impact.

Selected Previous Transactions from our team

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